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Michael Jackson versus Jeffrey

"I was impressed with the way Jeffrey took the concept for [my company] and ran with it. He really devoted himself to my company's success."

- Sarah Sullivan
caterer, Sarah Malia Catering

A brilliant singer/songwriter, Michael Jackson brings his own unique sense of style and marketing that still appeals to the masses. Unfortunately, it seems more and more clear that he exists entirely in a fantasy world of his own making.

Jeffrey also has a good sense of "edgy" marketing appeal, which he balances with realistic goals and expectations. He understands that if the end result is not an overall positive experience for the brand, no amount of marketing will help. There is such a thing as negative publicity...and Jeffrey is very protective of the overall brand (as seen by his work with Blockbuster, Sony, and Hachette magazines).

Michael Jackson vs. Jeffrey

 

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